Evolution of Information Technology more product services and sells through use of technology. Where small business has limited amount of marketing budget, that time Digital Marketing helps to grow business.

The following reasons will show you how digital marketing is not cost but it wise and cost effective marketing investment decision.

Cost effective:
Traditional marketing is very difficult for small business with limited budget. Like newspaper ads, TV ads need to spend large amounts while digital marketing can do the same on small amount.

Let’s Consider, small business need to spared products or services message to 1000 people. We can do it small amount using social media. for same its more costly by physical mail or television ads.

Generate better revenues:
Higher conversion and more lead of business online generated that delivered better and higher revenues.

Targeted audiences :
Digital Marketing allows you to set targeted audiences. On social media or blog your can start conversion with your client / customer. We can also run digital ads for targeted customer base on age, gender, interests, professional, geolocation etc.

Helps to Mobile Consumer:
Generation of smartphone Survey (ClickHere) In 2018, in data show 71% of site visits were from mobile devices. And 29% come from desktop. Its means we can’t ignore this data. Here mobile can helps to grow business?.

Marketing budgets:
Digital marketing is more cost-effective than traditional marketing. it can also possible on small marketing budget. As we see newspaper ads and television ads need large amount of marketing budget where digital marketing can so same result with minimum budget.

Present your Product/Service online:
Traditional shop need present but at digital space also need to present online. On Digital Marketing we present our product online space. its also specification and detail available on search.

If you have a small business you have make strategy of digital marketing and need to continues check iteration of customer.

Arkay Apps is digital marketing agency  having experiences on design digital marketing strategies for small business. We provides digital marketing services to our worldwide clients like Australia, Uganda, London and India. You can contact us for same.

Today,  Information technology  continuously  improve. after smart phone, Internet growing on speed. so if you have developed website before 3+ more year then you have to redesign your  website. As a business owner, you must understand the importance of your website. Your web presence can be one of your most valuable tools to connect with customers, build credibility and drive more business. Having an outdated website can put a negative impact on your business.

Today,  my  topic for discussion is-  top 5 reasons why  you should re-design your old website.

1.  Mobile friendly
According to Google, 61% of users are unlikely to return to a website that doesn’t work well on mobile, with 40% visiting a competitor’s website instead.

Few years ago  instead of  mobile user Internet , user  of internet  on desktop were more , but now time has  changed , there are  max mobile user Internet. Now it’s clear that  your website should be open on mobile device, in web development we call it responsive website. If your website is not responsive, then it will not work well with mobile devices or tablets. This means you need to get a responsive website in order to retain customers and stay in the race. Mobile has become so important that Google recommends it, especially if you have one website.

Test to see if your website passes Google’s mobile friendliness test here.

2.  To improve SEO and site performance

Traffic of  your website relies on content and if you are not updating your website,  then you are continuously losing your  visitors and ranking. Only website design is not enough,  you have to do optimization  for search engine. It can include image ‘ALT’ tag, Meta title, Meta description and content. Please check is your website have proper content or not. Otherwise, it worthless because it will not appear on search. Ex. user looking for “Web Development Company in Bhuj ” then this word should be optimized on our website.

Want to Get More Traffic to Website then  Check it out  in our SEO Service

3.  Stunning Look and Feel

Whether you believe it or not, approximately 75% of people will judge the credibility of your business based on the design of your website.

Visuals can make or break the image of your brand and show  to customers that  how serious you are about them. Impressive look is most important in  business. If your content is best but layout and UI/UX is not proper then user drop ratio  will be high. Because your customers will form an opinion of your company from the look of your website, it’s important that your website is modern. Currently, the trend is a clean and  simple layout that fits  in any screen size. We need user  to spend more time on website and get all necessary information whatever he/she looks  for.

4.  Fast loading time
Did you know that 47% of consumers expected from  a website to load in less than 2 seconds, and 40% of consumers  will leave the website if it will take more than 3 seconds to load. Google has also built website speed into their algorithm to priority websites that load quickly. Sometime image size is too high and image optimization is not done properly  by web developer then website takes  too much time to load. So Review your site on multiple devices. Laptops, phones, tablets, etc. If your website does not load quickly on all of these devices, you are missing out on traffic and customers.

5.  Visitors Quickly Leave the Site – High Bounce Rate

This is extremely important. Bounce rate is a metric that describes  the percentage of your visitors that leave your website within moments of arriving from a search results page. A high bounce rate indicates that you’re doing something wrong, either with content, with the navigation or overall look and feel of  your website. On average, a bounce rate between 40-60% is considered to be OK. You can see your bounce rate in analytics suites, like Google Analytics, assuming you have the code installed.

How to redesign a website to make it convert

Planning to redesign your website but don’t know the website redesign cost?  We “Arkay Apps” a website development company that provide website design and development services at affordable cost. Let’s see our happy client who already took  our services. Let’s touch with us.

Conclusion:

Remember that your website is a means of communication; making it easier for you and your visitors to communicate with each other. Do not hesitate to make changes in your website even if it means investing a money. Many businesses redesign their websites because they want to stay fresh and give clients something new.

If you have any questions regarding a Redesigning of  your Website to improve your overall web presence, reach out and our team will get back to you.